When you are just starting your focus is on survival. However, if you want to increase the chances of your company to succeed and generate income, you need to develop a growth strategy.
Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant.
Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat.
Let’s avoid this scenario! Here are five action tasks that will lead to increased income and business growth.
Email Your Customer Regularly
Contrary to popular belief, email marketing in NOT dead. In fact, for every dollar you spend on email marketing, you can expect at least $44 in return.
Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission.
Here are some of the best marketing tips I know that are guaranteed to help your business grow.
- Make signing up easy – Your sign up form shouldn’t be only on your contact page or at the very bottom of your home page. It should be spread throughout your website, and ideally on many pages. Make it easy for visitors to sign up.
- Offer an incentive – Offer something of value, a coupon, an e-book, a checklist.
- Segment your email list – Make sure to know which type of content is meaningful to different groups.
- Always include a call to action – Make your CTA clear in every single email campaign you send out. You’ll increase engagement with your website and business.
Adding email marketing to your overall marketing strategy will help you grow your business.
Focus on Customer Service
Customer service used to be a channel reserved to solve complaints, but it has turned into the backbone of your business. It is about putting your customers in the first place and making them cared for and happy.
You will never please everyone but you may as well try your best.
Inevitably customers will contact you with questions or refund requests so be prepared to answer these requests in a timely manner.
Stick to your rules about refunds but never disregard or disrespect a customer.
Negative online reviews are easier to find than positive ones.
Companies that want to boost their revenue invest in customer support in order to provide a stellar customer experience and make them ambassadors of your brand.
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And, of course, you should get your hands on one of my popular downloads available to help you boost your productivity and get more done in your business.
Raise Your Rates
When was your last rate increase? Are your processes competitive with the current market of professionals of your caliber? Can your ideal client still afford your new rates?
Perhaps you feel that if you raise your prices, your customers will leave you for your competitors. As a customer yourself, you aren’t too happy with this strategy.
But, as a small business owner, if you are so busy with low-quality customers who constantly complain or always ask for “extra” without price adjustment, a correction of a price will help you filter new and better clients.
Stick with the ones who know you’re worth paying more for.
Be confident that your expertise is worth that new rate and break the news carefully to your current clientele so they don’t jump ship.
Repackage Your Offerings
Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, etc. – and create an entirely new product.
The information or products should obviously be related in topic to appeal to the most people and be sure to price it accordingly.
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Create a New Offering for Old Clients
People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them.
Make the offer sexy, exclusive, and time-sensitive to get quick action results.
Be sure to highlight your new services and how the client will benefit from it.
Make use your email list (I can’t highlight how important it is to create an email list) and tell them about the great opportunity coming up.
Marketing new services to old clients can be a lot easier than finding new clients. Reach out for those who have already invested in your services.
How do you know what to offer?
This is an age-old question of many business owners and it boils down to knowing your target audience.
How do they want their information presented?
What are the hot topics in their industry?
What struggles do they have every day?
The simplest way to know what they want is to simply ask them.
Another reason business owners don’t know what to offer is because they don’t have a plan, either for their business or who they want to help.
Writing a business plan with action steps is imperative for business growth and I’m putting together a very in-depth step-by-step on this very topic.
“Step-by-Step Launch Plan – Start and Grow Your Business: Plan Your Business, The Setup Logistics, Create Your Brand, Outline Products and Prices, Launch Your Business, Finding Clients, and more”.
If you want to leverage your business to the next level, you’ll love the Launch Plan.
Sign up below so you get the entire plan in your inbox as soon as I release it.
The Launch Plan for Your Business
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Since I am adding the last few details, is there anything you’d like me to cover that you feel it’s the most challenging step for you?
Leave me a comment and I will work on it for you.
About Me
Hi, I'm Bianca!
I’m a productivity specialist helping overworked and overwhelmed entrepreneurs ditch the long and repetitive to-do list by optimizing systems and simplifying the way they run their business. Learn how to get rid of steps or tasks that don’t contribute to your business bottom line.
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